Discover Peoria
Discover Peoria, Peoria, Illinois’ convention and visitor’s bureau, needed help creating something out of nothing. They needed to promote Play In Peoria, a branded week of non-stop art, music, comedy and conventions. With this being new for 2024 it begs the question: How do you market something that hasn’t happened yet?
Renegade Media worked closely with the Discover Peoria team to identify and capture events throughout the summer of 2024 that in many ways represent the offerings of Play In Peoria. Out of the video captured, we created four ads to be rotated ahead of the Play In Peoria week to help drive awareness and website visits.
